The global extruded snacks market, valued at USD 49.3 billion in 2023, is projected to grow at a CAGR of approximately 7.2%, reaching nearly USD 72.1 billion by 2030. Another estimate suggests it could climb from USD 70.6 billion in 2025 to USD 110.8 billion by 2034, reflecting a CAGR of 5.1%. This steady growth is being fueled by shifts in consumer behavior, rapid urbanization, and technological advancements in food processing.
Convenience & On-the-Go Snacking
Modern consumers, especially urban dwellers and working professionals, are increasingly seeking snacks that are portable, easy to consume, and suitable for busy lifestyles. Extruded snacks in resealable pouches and single-serve packs fit this demand perfectly, boosting their popularity across various age groups.
Health & Nutrition Focus
A clear trend toward healthier snacking options has emerged. Consumers are prioritizing products that are not only tasty but also nutritious. This includes snacks made from:
Functional snacking is also gaining traction, with demand rising for snacks enriched with vitamins, probiotics, superfoods, and herbal extracts, which offer added health benefits.
Flavor & Texture Innovation
With snacking becoming a daily habit, consumers are exploring bold and diverse flavor options. Popular innovations include spicy, ethnic, and globally inspired flavors such as jalapeño, sriracha, tandoori, chimichurri, and matcha. Texture is another area of innovation, with products offering multi-layered crunch or light, airy bites to elevate the snacking experience.
Sustainability & Clean Label Trends
Environmental consciousness is impacting purchase decisions. Consumers increasingly prefer snacks with: